“…launching a side project may take less time and effort than writing a blog post, while returning an outcome that is equal to dozens of blog posts in most cases. ”
\n
\n\u201cGive Something Valuable Away in Order to Sell Something Related.\u201d
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\n“…a value that is related to our core business that we build on the side without losing our main focus.”
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\n\u201cIt\u2019s more likely you\u2019ll use a good product many times than read a good blog post many times. This repeated usefulness is what makes software products so valuable. With a blog, you need to continually produce content at a high level and high rate to keep people coming back. This is possible, it just takes longer,\u201d
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\n“Side projects come with many other benefits. You can use them as a way to test new ideas instead of confusing your product offering by adding a new feature to your core product.”
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\n“It is not rocket science: People don\u2019t really care about your business unless you give them a reason to. But they start to care once you start doing the legwork that helps them or creates value.
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\n“… this means focusing on creating awesome stuff that doesn\u2019t even feel like marketing in the first place.<\/p>\n
https:\/\/medium.com\/swlh\/side-product-marketing-is-the-new-king-a75c4ed0c0c5<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":" “…launching a side project may take less time and effort than writing a blog post, while returning an outcome that is equal to dozens of blog posts in most cases. ” \u201cGive Something Valuable Away in Order to Sell Something Related.\u201d “…a value that is related to our core business that we build on the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":[],"categories":[1],"tags":[197,286],"views":749,"_links":{"self":[{"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/posts\/1176323"}],"collection":[{"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/comments?post=1176323"}],"version-history":[{"count":0,"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/posts\/1176323\/revisions"}],"wp:attachment":[{"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/media?parent=1176323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/categories?post=1176323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/himy.ca.muslimwiki.ca\/blog\/wp-json\/wp\/v2\/tags?post=1176323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}